Why every business should start a blog

Tech


Milena Grubor Aug 27, 2018 3 mins read

Benefits of starting a blog for your business

Over the last few years, we stumbled around the question of whether blogging is relevant and how it actually reflects on our business. In today’s world, every business has a website, but to succeed in this crowded market every one of them should start a blog. While some companies are taking this seriously, others who don't see the importance of investing in a blog are missing a lot of opportunities.  The main reason for such a loss is the fact that blogs are reliable sources of information, education, entertainment, and are essential tools in achieving marketing goals. Here is how blogging helps business in their areas. 

It helps drive traffic to your website

Blogs have all kinds of benefits which are so important for your business. They can be a perfect place to raise awareness of your practice, share knowledge and expertise with your community, and show what makes your practices so special. This alone makes a blog a great strategy for your website, but did you know that it can also help with your website’s ranking on search engines? Blogging helps boost SEO quality by positioning your website as a relevant answer to your customers questions. Blog posts that specifically use a variety of on-page SEO tactics can give you more opportunities to rank in search engines and get customers to visit your site. Search engine optimization is incredibly important for online business. When you optimize your web pages, including your articles, you're making your website more visible to customers. When you have a blog that’s updated regularly with blog posts that are high quality and relevant to your audience, it can make a huge difference to how your website performs in the search engines.

The blog keeps people on your website longer

Let’s face it, if people are leaving your site as quickly as they arrive, then it sure makes a bad reputation for your website. If someone who does a search clicks on the first link, then finds it unhelpful and immediately leaves to go back to the search page, that tells Google that the first result wasn’t as helpful as they thought. On the other hand, when someone clicks on a result and stays on the website for a while, that signals to Google that this website is actually very helpful. Google ranks websites according to engagement, so if yours is low, you may well be punished when it comes to appearing in the search rankings. The first thing to do then, is to sign up to Google Analytics and find out exactly how long people are spending on your pages. The next step is to look at ways to extend that time and keep checking back to see if it’s making a difference.

Engagement with audience 

Blogging is an active way to encourage people to connect with your brand, and it begins at the first moment someone visits your blog. This first touch isn't enough. You need to keep the attention of your visitors and make them come back for more. Publishing a great content on regular basis will motivate people to communicate with you on both social media and directly on your website. Besides, a business blog is a great place to introduce your products and services to potential clients. You will get a chance to tell the real story behind your brand and allow the audience to connect with you on an emotional level. People want to know that there are actual humans and not just machines behind the business that they buy from. So don't hesitate in showing your human side, and keep in mind that this is a great opportunity for your personality to shine through. They might as well see you as a reliable source of information on your industry and turn into your next clients This is actually highly important for any online agency.  To be successful you need to maintain a good relationship with the audience and have ongoing conversations with them. If you enable comments on your small business blog, you can discuss topics and get feedback directly. Once you show your commitment and interest in engaging with them, they will surely appreciate it. This will increase loyalty and allow you to build a deeper connection with your audience.


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